Accessibility and Holiday Shopping


Accessibility and holiday shopping

By Rachel Goldstein

Rachel Goldstein

Rachel Goldstein

The holiday season is upon us… cold weather (luckily not here in Miami), good food, time with family and friends and of course, great shopping and holiday deals at all of our favorite stores. Many retailers this year are even planning to open on Thanksgiving Day instead of starting their deals on Black Friday. With at least 18% of our population with disabilities, more than 50 million Americans, each is a potential customer. Maintaining an accessible retail store allows for full participation, will bring in new customers this holiday season and will keep them coming back.

Title III of the ADA covers businesses that are public accommodations. Public accommodations are private entities that own, lease, lease to, or operate facilities, such as shopping malls and retail stores, which must comply with basic nondiscrimination requirements that prohibit exclusion, segregation, and unequal treatment. The ADA applies to both the built environment and to the actual policies and procedures that affect how a business provides goods and services to its customers.

There are countless practical ways that businesses can promote access with little or no extra cost including the following:

  •  Make sure accessible parking spaces and accessible routes are clear of barriers including vehicles without proper designation, shopping carts, mud and debris
  • Ensure there are clear and readable signs at the main entrance to direct individuals to the accessible entrance and accessible restrooms
  • Keep accessible entrances unlocked at all times during business hours
  • Plan all routes and displays to ensure that all objects that hang over the aisles like seasonal lightingprovide required head clearance and cane detection for customers who are blind or have low vision
  • Assist customers by retrieving items that are out of reach
  • Remove obstacles, including shopping carts, boxes, equipment, and promotional and holiday displays so that they do not block or spill over into the accessible routes
  • Maintain lifts and elevators and make certain that necessary repairs are up to date
  • Make sure that trash cans and all objects are removed from under the elevator call buttons
  • Eliminate obstacles such as trash cans, chairs and shelving from fitting rooms
  • Ensure that checkout areas are connected to an accessible route and have sufficient clear floor space for a person using a wheelchair
  • Keep accessible checkout aisles staffed during business hours
  • Keep sales counters clear of merchandise and equipment
  • Maintain accessible exits and ensure they remain unobstructed at all times

Equally important to the customer experience and ensuring success this holiday shopping season is staff training.  As part of an ongoing training, and especially before the holiday season officially begins, retail stores should make sure that their staff are aware of all policies to promote accessibility and know how to implement them. Staff should be educated to understand the requirements on modifying policies and practices, communicating with and assisting customers, accessible features of the store and the location and purpose of accessible retail components. Retail staff who work on the front line are an integral part in ensuring the stores accessibility features bring the greatest possible return- repeat and satisfied customers.


Disability History and Awareness Weeks


Disability History and Awareness Weeks

By: Rachel Goldstein

On June 13, 2008, in large part due to the advocacy efforts of Rachel Goldstein
Florida Youth Council, Governor Crist signed into law Senate Bill 856, creating section 1003.4205 of the Florida Statutes, entitled “Disability History and Awareness Instruction”. This law requires school districts to designate the first two weeks of October as “Disability History and Awareness Weeks” and gives the school districts discretion to determine how the history and awareness activities will be provided. The law promotes providing instruction for students in public schools to expand their knowledge, understanding, and awareness of individuals with disabilities, the history of disability, and the disability rights movement.

According to this law, the goals of disability history and awareness instruction include:

(a)  Better treatment for individuals with disabilities, especially for youth in school, and increased attention on preventing the bullying or harassment of students with disabilities.

(b)  Encouragement for individuals with disabilities to develop increased self-esteem, resulting in more individuals with disabilities gaining pride in being an individual with a disability, obtaining postsecondary education, entering the workforce, and contributing to their communities.

(c)  Reaffirmation of the local, state, and federal commitment to the full inclusion in society of, and the equal opportunity for, all individuals with disabilities.

This law is an important step in the promotion of further understanding and awareness of disability history, the disability rights movement and inclusion of persons with disabilities. By integrating disability history and awareness into the school curriculum a youthful audience is being reached, which will hopefully help to change societal attitudes and misconceptions about individuals with disabilities. It is my hope that the goals of Disability History and Awareness Instruction are reinforced throughout the school districts on a year-round basis in order to effectuate meaningful change.

The Miami Foundation is having their 3rd annual Give Miami Day on November 20, 2014.  The event starts at midnight on November 20th and lasts for 24 hours. Disability Independence group will be a part of this amazing event.  Support DIG and join the movement.